How to Measure SEO Success and Track SEO Metrics

How to Measure SEO Success and Track SEO Metrics

Doing SCO without goals in mind is like driving in a new area. Without a map, you'll probably wonder aimlessly and justice ends up getting lost. Hi, I'm Ranveer, and in a writer here, P S Kathait. And today we're going to be talking about SCO metrics and how to measure them.

How to Measure your SEO Campaigns

  So to measure your SCO success, you really need to break it down into two basic can't.  

  • First, you have to have smart goals.
  • Secondly, if you have to have the right tools to measure those goals.

Common SEO Metrics

  Some common SCO metrics that you might be familiar with:  

  • Our traffic
  • Keyword rankings
  • Bounce rate
  • Time on site
  • Average session duration

  And even getting down to the bottom line, macro goals:  

  • Lead forms 
  • Contact forms 
  • Request a quote form
  • Calls to your business

  All of these metrics have different meanings to your business?  

  • Something like bounce rate refers to a metric of how many people come directly to your site and leave your site immediately without viewing another page. 
  • Time on site is a measure of where people come to your site, and that clock starts ticking until their session on your website ends. 
  • Leads are what they mean to your business.

Setting SMART SEO Goals

  As I mentioned earlier that you have to have smart goals caressing your metrics.  
  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Timely
Say we want to increase our organic traffic. I'm already getting specific by saying organic traffic and saying we want to increase it by 10% or maybe 25%. That 10% might be achievable quarter over quarter for that 25% metric might be better achieved over a year-over-year comparison. 
My biggest piece of advice for setting smart goals when it comes to your SCO campaign is to have an open and honest conversation with your Internet market. We want to make sure that we're on the same page to be sure that we can set this specific measurable, achievable.
Realistic and timely results. So now that we've talked about SCO metrics and how to set smart goals around those metrics, we want to make sure that we're using the right tools to measure our goals. Along the way.
Tools for Tracking SEO Metrics
😊  There's a lot of analytics platforms out there. One that I recommend personally. It's free for everyone to use in Google Analytics. There's some more out there that you can get more in-depth with, but they do typically come with a monthly fee or a yearly fee associated with it. Google Analytics will offer you most of what you need day in and day out.
😊  MarketingCloud FX. It includes tools like a lead manager, FX called Track Graphics and so much more tools like lead manager effects help us tie together the leads that you're getting on your website to your bottom line and where those links are coming from, and what marketing initiatives are causing these leads to come to your website. 
There are also other third-party tools. Using used to measure certain specific goals within your SEO campaign. These are the tools like Aatrix, SEMRush, RankWatch and there are so much more.
How Long it Takes to See SEO Results
Now that you have your SEO metrics and smart goals in place. You're probably wondering how long it takes to see SEO results. 
This can vary widely, but I'd like to break it down by a new business just starting out versus an established business with an established online presence.
  • New business starting out, it might take a few years to actually see traction and momentum. Results as far as SCO goes. 
  • Established business with an established website, and maybe you've done some SUV in the past, you might see results in as soon as 2-3 months.
You know, maybe upwards of the six to eight months March when you're measuring your goals and your SCO results you want to consider what type of business you are to compare to what benchmark. 
If you're a seasonal business. It might not be the smartest thing to do to compare your results month every month or quarter of reporter. It might be best to do that on a year-over-year basis so you can see what the results were 365 days ago. For a fair comparison.

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